Marketing

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Why Choose a Marketing Degree?

Since all government organizations, businesses, and charities need to market their brand and advertise their services, gaining a marketing degree will open doors to working in virtually any organization worldwide. Not bad for a single degree!

Our Motto: Doing Business Right

In the Business Administration Division of Dominican University, our motto, Doing Business Right, guides everything we do.

Learn to market your own brand and those of your clients or employers effectively.
Gain skills to conduct business in a way that improves the world, a critical demand as consumers increasingly prioritize sustainable and ethical business practices.

An Engaging and Practical Marketing Program

Whether you’re pursuing a marketing major or minor, Dominican University offers a program packed with critical theory and real-world applications. Highlights include:

Marketing Internships: Undertake at least one internship to gain hands-on experience and build valuable industry contacts.
Expert Faculty and Guest Speakers: Learn from professors and guest speakers with industry experience, including former Chief Marketing Officers, who will teach you marketable skills to help you stand out in your job search.

Flexible Study Options

We understand that life can be busy, so we’ve made our program as flexible as possible:

On-Campus Classes: Enjoy traditional in-person learning.
Online Courses: Study from wherever you are.
Evening Classes: Fit your studies into your busy schedule.

A Vibrant College Life

University isn’t just about academics, and at Dominican University, you’ll experience a well-rounded college life.

Join a variety of clubs.
Participate in athletic programs.
Take advantage of everything the nearby New York area has to offer.

Exciting Career Opportunities

A marketing degree offers endless possibilities. Whether your goal is to work in advertising, brand management, public relations, or beyond, Dominican University prepares you for a rewarding and lucrative career.

With a marketing degree from Dominican University, you’ll gain the skills, experience, and connections needed for success, all while enjoying an exceptional university experience.

Doing Management Right

Dominican University’s Bachelor of Science in Marketing promotes our motto of ‘Doing Business Right’ – by which we mean that at Dominican University business students are taught how to be successful while also making the world a better place.

When it comes to marketing, we believe an ethical approach is especially critical today when modern technologies collect so much personal data on consumers. Avoiding unethical practices, however, is just the start. Effective marketing can also be a powerful tool to promote causes ranging from sustainability to justice. We teach our students to be creative and to use marketing as a positive force in business and in our society. This is what we consider “Doing Marketing Right.”

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A comprehensive, job-ready marketing degree that’ll open the door to a rewarding and lucrative career in any industry

The highest levels of personal support

Staff who are committed to your success

The finest small-university athletic program in the region

A spirited campus environment

Close proximity to New York City and three major airports

The Dominican Difference

When I came to Dominican University I wasn’t sure if I had made the right choice until I met the faculty. My marketing and sports management professor really cared about us. I discovered my potential here, I never thought I could be so good. The amount of opportunities I got was something I didn’t expect.
Rupkatha Mukherjee, ‘24

15k+

Alumni

76

Full-time Faculty

17

Miles from NYC

100% of First Time

Full-Time Freshman Receive Financial Aid

Job Opportunities

All organizations need marketing. Governments need to convince the public they’re doing a good job and should be re-elected. Charities need to encourage donations. And all businesses need to sell their products and services. Plus, all organizations need to communicate with their internal and external stakeholders to ensure their organization runs efficiently and as effectively as possible. So, gaining a marketing degree will open an incredibly large number of job opportunities no matter what industry you’re interested in working in.

Here are some examples of the kinds of roles you could secure with a marketing degree:

Editor
Content Writer
Technical Writer

Copywriter
Public Relations Manager
Advertising Manager

Marketing Strategist
Marketing Manager
Chief Marketing Officer

What You’ll Learn

Throughout our marketing program, you’ll learn critical marketing skills. For example, you’ll learn how to:

Analyze and create strategic marketing plans
Engage with clients and prospects through all forms of digital and analog media
Perform successful market research that uncovers client needs and desires
Effectively make presentations of all types, from formal presentations to elevator pitches
Plan, execute and measure the performance of advertising and social media campaigns

You’ll also develop vital, in-demand soft skills and build a solid foundation of broader knowledge through a variety of liberal arts courses.

Degree Details

Tuition

The cost of attendance is an estimate of what it will cost to attend Dominican University for an academic year.

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Curriculum

When you enroll in the Dominican University marketing degree program, you can choose to complete a Bachelor of Science in Marketing (a marketing major) or minor in marketing through our Professional Selling Minor.

For a BS-Marketing, you’ll complete 120 credits consisting of:

60 credits from the liberal arts division
31 core credits (MG 211, MK 114, IX 250, BU 213, AC 111, AC 112, FN 226, MG 310, MG 355, MG 474)
21 credits of marketing courses (one of which must be MK 441)
Three elective credits
Three internship or practicum credits
Two Freshman Seminar credits

For the Professional Selling Minor, you’ll complete 18 credits consisting of:

Units MG 211, MK 114, CS/BU 112, MG 343, MG 345
Three credits from the business administration division

Concentrations

Our marketing program doesn’t include any pre-built specializations, which gives you the flexibility to study whichever marketing units you’re interested in. For example, if you want to start your own business, you might choose to concentrate on entrepreneurial topics. If you’re interested in working for software or computing companies, you might take several information technology courses. Or if you’re keen to secure a senior marketing position, you might take a series of management units.

IACBE Accreditation

The Division of Business Administration at Dominican University of Blauvelt has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.